Somewhere in Middle America

brazilian blowout

Carrie Bradshaw curly hair

A couple of weeks ago I caught Louis Licari telling Kathie Lee and Hoda about some Brazilian keratin treatment that takes the frizz out of hair but doesn’t damage it like the Japanese Straightening method. I was intrigued, to say the least.

Then I started hearing about something called a Brazilian Blowout, which I’m assuming is the same thing as the keratin treatment. One Facebook friend raved about having it done; another is booking an appointment. Somebody forwarded me this article from Stylist, in which the author had a Brazilian Blowout, calling the result “a miracle.”

I have nothing against curly hair (I love Carrie Bradshaw’s curls in this photo). On a good hair day, I actually think my waves look pretty. (On a bad day they look like Carrie’s in the above photo, sort of stringy yet frizzy.) What I don’t like about my hair is that the front is curly and the back is wavy. It’s inconsistent all the way around. Plus, when I wear it curly/wavy I have to wash it daily, and I’m lazy and hate doing my hair. But day-old waves just don’t work on me.

However, I also like how straight hair looks on me. I’m particularly keen on bangs, which are very flattering but a pain in the ass to maintain, especially with hair prone to frizzing. But if I had my hair chemically smoothed, I could more easily rock bangs. It wouldn’t take me as long to blow dry my hair, and it would frizz less in this crazy summer humidity.

According to the website, only four salons in Omaha offer the Brazilian Blowout: NewBeauty4you, Omaha Life Spa, Reve Salon & Spa and Studio 123 @ Isalon. I’ve never been to any of these salons. Have you?

If you’ve had a Brazilian Blowout, please leave a comment below. Do you love the results? Was it worth it?

(image source)

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3 Responses to “brazilian blowout”

  1. Emily says:

    Peej,

    My Mom who has had super curly, kinky, frizzy, unmanageable hair her entire life. The woman spends each night wrapping her hair around a massive curler, and around her head sometimes several times and puts a babushka on…sometimes even in public. She could never go out in the rain, would wear rediculous looking hats if she did, couldn’t get it wet while she was swimming and went to WEEKLY salon appointments just to have someone blow it out straight for her and it wouldn’t get washed in between.

    About a year ago, she was introduced to the brazillian and it has CHANGED HER LIFE! I’ve seen my mom stand in the rain, go to sleep when it’s down, and she even SCUBA DIVES!

    It’s started growing in straighter, so her roots don’t grow in as kinky and she can get it done less often. She still has to blow it out, it does not allow you to go completely wash and wear the way the japanese does, but the brazillian also allow’s for more body and can hold a style.

    I’m considering it myself for the same reason you are. My hair doesn’t curl or wave naturally, but it’s SO thick and just does what it wants and it’s inconsistant.

    Ultimately, I ABSOLUTELY think you should go for it!

  2. Di says:

    I am mixed race and I have the abundance of curly, frizzy, down to the middle of my back and just as wide hair. I tried this I even bought the expensive shampoo and conditioner and weekly deep conditioning treatment. It didn’t work for me. It made my hair break and very dull and dry – I had to cut my hair to just below my shoulder because it broke off so much. It was not for me and I won’t be trying it again.

  3. Adrienne says:

    I had the BB two years ago. I LOVED it, BUT when I wanted to wear my natural hair (slightly wavy) or curl my hair it would not stay. I could curl my hair at 8am, by 12 it would be straight. I am not the type to wear straight boring hair everyday, so that was a MAJOR turn off. Also they advertised that it would ‘wear off’ over time. That did not happen either. I ended up cutting it out of my hair because as my natural hair grew in, half of my hair was straight and the other wavy. it does not work as advertised.

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