dove’s campaign for retouched women?
Pascal Dangin is quoted in the May 12 issue of The New Yorker as saying he retouched photos used in Dove’s “Campaign for Real Beauty.”
He said, ” Do you know how much retouching was on that? But it was great to do, a challenge, to keep everyone’s skin and faces showing the mileage but not looking unattractive.”
Unilever has not confirmed Dangin’s claim, but if it’s true, it would be a major disappointment and totally undermine Dove’s message that “real beauty comes in many shapes, sizes and ages.” Apparently real beauty comes only after your photo is retouched.
(image source)
I don’t think this is true. Ogilvy did this Ad and although there’s no denying photoshop is an art director’s best friend, this campaign was breakthrough and launched the idea that real beauty is everywhere and everyone.
Plus, these models were featured in their underwear LIVE on several shoes including Oprah. Can’t retouch a live person now can you!?
i get the New Yorker – but I haven’t made my way through all of that issue. i’m going to read it and get back to you.