brazilian blowout | SIMA

A couple of weeks ago I caught Louis Licari telling Kathie Lee and Hoda about some Brazilian keratin treatment that takes the frizz out of hair but doesn’t damage it like the Japanese Straightening method. I was intrigued, to say the least.

Then I started hearing about something called a Brazilian Blowout, which I’m assuming is the same thing as the keratin treatment. One Facebook friend raved about having it done; another is booking an appointment. Somebody forwarded me this article from Stylist, in which the author had a Brazilian Blowout, calling the result “a miracle.”

I have nothing against curly hair (I love Carrie Bradshaw’s curls in this photo). On a good hair day, I actually think my waves look pretty. (On a bad day they look like Carrie’s in the above photo, sort of stringy yet frizzy.) What I don’t like about my hair is that the front is curly and the back is wavy. It’s inconsistent all the way around. Plus, when I wear it curly/wavy I have to wash it daily, and I’m lazy and hate doing my hair. But day-old waves just don’t work on me.

However, I also like how straight hair looks on me. I’m particularly keen on bangs, which are very flattering but a pain in the ass to maintain, especially with hair prone to frizzing. But if I had my hair chemically smoothed, I could more easily rock bangs. It wouldn’t take me as long to blow dry my hair, and it would frizz less in this crazy summer humidity.

According to the website, only four salons in Omaha offer the Brazilian Blowout: NewBeauty4you, Omaha Life Spa, Reve Salon & Spa and Studio 123 @ Isalon. I’ve never been to any of these salons. Have you?

If you’ve had a Brazilian Blowout, please leave a comment below. Do you love the results? Was it worth it?

(image source)